3. Join professional organizations such as AICI. Check out your local Chamber of Commerceand other business organizations which may also provide programs on a wide range of topics. Go to our Training area for other helpful information.
LET US KNOW
How we can help you solve your image and communication challenges. Contact us to set up your image communicationand/or image business development chat.
What do professional Image Consultants do?
A smaller number of Image Consultants work on retainer to a company where they coach executives and/or teach groups
In addition, many consultants carry and sell products (for example: clothing, cosmetics and accessories) directly to their clients as a way to generate consistent revenues.
Marketing & Promotions
Financial-Money IN/Money OUT
Computer & Technology
To go into business, you need a clearly defined target market, resources such as investment capital, time, and networking contacts, a personal mission statement, a defined list of business services (for example: personal shopping, corporate communications, wardrobe consulting, etiquette), a marketing plan of action and membership in professional associations such asAICI. In addition, you need to balance your business and personal time with your sources of revenue and skills.
IMAGE CONSULTING AS A CAREER
How do I maintain my professionalism and skills?
What skills will I need?
Corporate Image Trainers
Corporate Image Trainers provide workshops and seminars to corporate groups on presentation skills, dress for success, business casual, etiquette and protocol, communications, and customer service. Some consultants provide executive coaching on image and professional development.
THE QUALITIES OF SUCCESSFUL IMAGE CONSULTANTS INCLUDE:
1. To be current, you must be on the pulse of lifestyle and business trends that affect our clients such as business casual programs dressing in the workplace. Know your target clients' image needs and life goals.
Is it for me?
Image Consultants are first and foremost members of a service industry. As Image Consultants, we empower individuals to have self confidence, and project their truest selves. We have a positive impact on our corporate client's bottom-line by educating their employees to align their behavior with their goals.
THE MAJORITY OF IMAGE CONSULTANTS ARE ENTREPRENEURS MANAGING AND MARKETING SOLE PROPRIETORSHIPS
IMAGE CONSULTING SKILLS
Color Analysis & Coordination
Body & Line Analysis
Accessories & Finishing Touches
How do I market myself as an independent consultant?
How do I acquire skills and training?
Understanding of Human Behavior
Verbal & Non-verbal Communication
Personal Image Consultants
Personal Image consultants work with individuals with respect to color, wardrobe, closet clearing, make-up, etiquette, body language, and business manners. Some specialize in only personal shopping for instance, or niche consulting (special sizes, industries); others are generalists addressing all aspects of image.
What do I need to be a successful Image Professional?
TARGET MARKET • RESOURCES • CONTACTS • MISSION STATEMENT • LIST OF SERVICES • MARKETING PLAN • PROFESSIONAL ORGANIZATIONS
2. Take continuing education courses with IRCNY and others such as those offered by FIT.AttendAICIeducational conferences and meetings and look for online learning opportunities.
Engage in personal networking.
Write articles, newsletters or e-zines
Join an active leads Club networking exchange
Reach out to people in your Relationship Inventory
Give public seminar discussions and offer community services.
Sell your services and products on theinternet, and through
Website, partnered relationshipssuch as health clubs and beauty salons.
Promote yourself through interviews, radio, newspapers, blogs, e-zines and magazine.