Do you have a relaxed dress code?

​​Don't let your Business Casual let you become a Business Casualty

We are change agents for:

  • Appearance and Posture 

  • Behaviors and Attitudes

  • Voice and Presentation Delivery






The Power of Body Language in Business

A properly written dress code helps staff members know the appropriate choices for appearance, behavior and protocol.  It is the recipe for successful design and management of an organization's brand at the human level.  An unclear (or non existent) dress code is a recipe for disaster. For example, relaxed dressing in the workplace may suggest casual behavior and requires strategic use of wardrobe skills. If done correctly, the result can increase productivity in the workplace culture, and lead to professional success and personal satisfaction.  Your customers and public can both perceive and experience your company's brand because you have congruence.​ A  written dress code should be clearly stated, communicated to staff via either demonstration, visuals and/or an intranet program and include compliance policies.  A clearly written dress code enables an organization to effectively manage workplace culture which is part of the company brand .

How we can help you solve your image and communication challenges.  Contact us to set up your image communication and/or image business development chat.

Frequent communication skills goals:

  • Increase confidence when going on camera
  • Ease and effectiveness when networking to cultivate new client relationships
  • Manage career advancement potential
  • Reduce customer service issues
  • Increase team building
  • Create a uniform workplace culture
  • Manage interpersonal conflicts


​​These are some of the key issues we've encountered and addressed.  For example, relaxed dressing in the workplace may suggest casual behavior and requires strategic use of wardrobe skills. If done correctly, the result can increase productivity in the workplace culture, and lead to professional success and personal satisfaction.  Your customers and public can both perceive and experience your company's brand because you have congruence.


  • Identify the Written Policy - The Dress Code
  • Compliance Policies and Manager Coaching Support
  • Positioning of the Policy for Most Acceptance
  • Options for Educating Staff on the Policy


This interactive program provides practical tools and technology in image communications.

​You will be able to immediately apply these skills to your personal and professional situations.


​​What will you learn? 

A well working team is a lot like a well-tuned engine, it runs smoothly, gets to the destinations safely, and maybe the passengers enjoy the ride. Teamwork challenges are often caused by simple communication style conflicts, or presumptions.  


Communication Styles and Managing Conflict or Confusion

 Clear and Consistent Communication Skills can increase sales, reduce customer service issues, and strengthen workplace moral.

Content Outline of Modules and Coaching

Etiquette and Protocol Strategies for Success

We have found Appearance, Behavior and Communication to be integral elements for generating and maintaining workplace professionalism.

When all three elements are working together it results inImage and Brand Integrity for your company.  Your organizational needs  will drive the emphasis in any area of particular concern, ultimately depending upon the needs, priorities, budget and desired outcomes you have. Because soft skills can be complex, we recommend an in-depth exploration dialogue to review your company's needs so that we can customize the program for you.

"Professional Presence/Personal Impact" is our most widely requested  ​program because it serves as the foundation upon which the other soft skills are developed.  We teach your staff how visual messages are projected, what they are and how to manage those messages.  It is done without judgement or criticism and in an interactive format.  We impress upon them the impact that image communication messages have on perceptions, customer experiences, personal satisfaction and even time management.  

Foundations of Personal Presence and the Bottom Line

(alternative title Communication Skills for Professionalism, Presence, and Profit


  • Organize program content for focus, purpose, and desired outcome 
  • ​Sequence the flow of speaking points for maximum impact
  • Role play on camera speeches
  • ​User personal image and body  language to adjust the presentation image
  • Recognize audience signals to best connect with participant and to be prepared to make spontaneous adjustments
  • Practice effective use of body language and gestures
  • Identify and capitalize on natural communication strengths
  • Review video-taped presentations of self for critique, feedback, and improvement
  • ​Discover your voice


  • Do you have CPR - Civility, Professionalism and Respect? 
  • Discuss etiquette rules and guidelines and how they are designed to support business development and respect for others
  • Demonstrate meeting management - seating strategies, body language, gestures, introductions
  • ​Discuss electronic etiquette, sending and receiving messages: when, why and how
  • Know when to email, phone, or meet face-to-face
  • Analyze which email subject headers get more attention and guarantee perusal
  • Discuss gender and cultural differences, expectations
  • Discuss approaches to interruptions and managing intrusions on your others' work
  • ​Discuss faux pas recovery and create  faux pas recovery plans


Contact us...

​for a workplace professionalism and corporate image assessment consultation.  Below are some common challenges we've overcome with and for our clients.

Let us explore how an image upgrade can impact you or your organization.


  • Demonstrate how personal presence impacts sales, rapport, and confidence
  • List dimensions of image communications: visual, verbal, non-verbal and behavioral choices along with attitude, intention and skills
  • List Image Obstacles to professional development
  • Discuss Image Integrity, what it is, how to have it, and why we need it
  • Compare supportive to counterproductive behaviors, actions, and outcomes
  • Analyze preventative strategies to those obstacles
  • Present four elements that can raise or lower one's perceived image authority level from most business formal to the most casual of business attire
  • Emphasize power of image and present wardrobe strategies that can better manage desired perceptions
  • Discuss Personal Image Tool Box at each participant's disposal, and strategies they can use to manage perceptions and to increase or decrease level of presence
  • Demonstrate some image communication do's and don'ts and their direct impact on business relationships


Soft skills are often both the root cause

and solutionto workplace communication challenges.​​

The result of a Communications Seminar or Executive Coaching program is a corporate image, both internally and externally to clients, one that is an honest and clear representation of, and in alignment with, the company's goals. Participants will learn tools to effectively portray that image at all times and will better comport and conduct themselves internally and externally to clients. In addition, your organization can have access to ongoing image and personal effectiveness support. 

​​"Professional Presence/Personal Impact"

Copyright ©  Image Resource Center of NY



  • Demonstrate conversation ice-breakers for social-business settings
  • List types of questions that open conversations and compare to questions that are off limits
  • Discuss how to be interested by being interested
  • Practice use of body language to engage and/or manage communication dynamics
  • Role play dialogues so that you quickly can get to the desired area of interest with and for a client
  • Discuss networking protocol such as how to handle food and drinks
  • List ways to elicit referrals from the client or prospect without being pushy
  • List the do's and don'ts regarding food and beverage
  • Discuss strategies to transform and redirect conversation from social to business focus

We Specialize In Aligning The Image Of The Individual To The

Image, Goals And Brand Persona Of The Organization

​​​Companies and organizations utilize our group programs and coaching services because we solve problems.  We are the solution to common human organizational issues such as customer service (visual image, voice, telephone communications), team development, professional image development, international protocol, and communication "faux pas" management.

Presenting with Confidence and Clarity for Meetings and Media Events

Networking - The Art of Prospecting for Business


  • Discuss nonverbal communication as a tool, and its impact on business relationships
  • Practice reading and decoding visual signals that people convey
  • Demonstrate eye contact and head gestures
  • Compare facial expressions to intended messages and desired outcomes
  • Practice various postures and body positions from sitting to standing
  • Demonstrate sitting positions and discuss what to do with legs
  • Discuss comfort zones, spacial invasion, and cultural differences
  • List do's and don'ts of hand and arm gestures
  • Demonstrate body language as a tool to shift conversation focus
  • Practice handshaking, using it to make a good first impression
  • Present breathing tips that relax muscles


Behavior can impact how we are perceived. Client relationships, customer service issues and career advancement can easily be derailed by unconscious actions. They can also be rescued by knowing the right moves, gestures or which fork to use. Being aware of the nonverbal messaging and expectations of us from our varying environments had help our success be smoother and more fruitful.

The series listed here are in-depth, high energy training sessions designed to provide improved communication skills in an experiential and interactive format. Participants will be able to apply the skills immediately to their professional development and personal practice.

Use of these communication skills will... 

  • increase individual confidence
  • provide solutions to communication conflicts
  • strengthen rapport building skills.
  • establish workplace professionalism standards 

At the organizational level, we help align the image and comportment of the staff to the brand image of the organization at the human level.

The first program listed provides the foundation of the principles presented in the rest of the series, along with a sampling of the subsequent skills components. Each subsequent module can then serve as stand-alone training modules. A program can be customized by integrating portions from any of the modules depending upon the desired outcomes, the length of the program, venue and size of the group.


  • Do your staff and employees consistently project your company's brand?

  • Do you have dress code and image compliance policies that are clearly understood and working for you?

  • Do you have managers you want to promote but whose image and communication skills could use a promotion first?

  • Do you have supervisors uncomfortable with giving feedback on image mishaps and hope the employee will "get it"?​

  • Does your workplace culture accurately represent you to your public?

alternate title:

Corporate Appearance:

Personal Image for Professional Success

Dress Code Conundrum: 

Dress Code Development, Education and Compliance


  • Compare motivating environments to non-motivating ones
  • Differentiate between attitude and mere difference in style
  • List stress reducers and how to manage de-motivating environments
  • List communication adjustments to behavior that support negotiations  
  • Role play alternative communication styles and observe tolerance levels
  • Analyze three typical behavior conflicts and list how to better manage them
  • Compare four primary DiSC Behavioral styles and discuss others who exhibit behaviors
  • View the four primary behavioral styles and discuss adaptive behavior options
  • Discuss how to transform any natural communication style from a limitation to a strength
  • Role play alternative communication styles and observe tolerance levels
  • Identify each person's individual communication style and relevance in the working environment

The image you project speaks volumes about your professionalism.

How you look can either gain you respect or cause others to doubt you.