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Image Resource Center New York
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Programs and Coaching

Businesses and organizations use our group programs and coaching services because we solve problems.  We are the solution to common human organizational issues such as customer service (visual image, voice, telephone communications), team development, professional image development, international protocol and communication, ‘faux  pas’ management.
We are change agents for:
  • Behaviors and Attitudes
  • Appearance and Posture
  • Voice and Presentation Delivery
Solutions at Image Resource Center


We teach the importance of these factors in successful communications and provide our clients with specific processes and tools for sustained impact.

Perceptions impact sales, professional development, self-esteem and confidence. Managing perceptions requires an understanding of the dynamics of personal image and its relationship to business and social environments.  Our programs are designed to teach participants to manage the perceptions they create.  Programs are offered through in-depth skills development training and seminars or as excerpted Lunch and learn programs. Programs can be incorporated into a one-on-one coaching process.  We also train your in-house trainers to deliver these programs.

Our programs and coaching services are customized for each client to hone in on their areas of particular concern.  Programs and delivery methods (for example: classroom set-up, role-play, video-taping) are created specifically to meet each client’s needs. 

PROGRAMS    
Comunication Skills for Professionalism, Presence, and Profit
Our client-specific, in depth, high energy training sessions are designed to provide communication skills improvement in an experiential interactive format. Participants will be able to apply the skills immediately to their professional development and personal practice. Use of these communication skills will increase individual confidence, provide solutions to communication conflicts, and strengthen rapport building skills. Our program length and group size are flexible. Our Fee Schedule sets forth basic program costs.

Some of our program topics include:

Professional Presence/Personal Impact: Managing Perceptions
Our visual message precedes anything we say or do. Visual messages cause reactions such as loss of or increase in sales, immediate respect or disrespect, acceptance or rejection. Discover how others perceive you and whether this perception is aligned with the message and outcome you intend. There are four steps to managing perceptions:
  • Identifying goals and expectations;
  • Knowing the visual messages needed for the occasion and attainment of goals;
  • Recognizing the unconscious messages sent by you and to you;
  • Creating a reliable wardrobe game plan with a strategic dressing tool box.
Included in these steps are Appearance, Grooming, Personal Style vs. Professional Presence, Color Strategies for Impact, and Ins & Outs of Business Casual Dressing. Once mastered, these tools serve you a lifetime. As your goals, life situation and status change, you will be able to manage your changing image needs, effortlessly.
Managing Customer Service by Delivering on Customer Expectations
Delivery of excellent service to both internal and external customers requires:
  • Fundamental mastery of communication skills;
  • Understanding and anticipating the customer's expectations;
  • Having systems to provide structure to consistently support and maintain an effective process.
Communication skills include verbal, aural, nonverbal and electronic forms in addition to proper protocol when responding to customer service needs and requests. Understanding and anticipating the customer's expectations will minimize and more often, eliminate a multitude of crisis due to mis-communications. This program is most effective as a series of training workshops during which we address, among other pertinent topics, ways to sharpen our telephone image in order to get what we need from the conversation without severing the relationship. Other key components are learning different listening approaches, examining questioning techniques that engage clients, and differentiating between "what I heard" and "what the client meant." The workshops also focus on message delivery and learning to provide specific desired outcomes through effective communication. For instance, participants will learn how to leave messages that get positive results and to analyze the call flow process in order to cut to the chase, without cutting off the client. Skills learned in these sessions generate immediate and long-term improvement in sales and in customer satisfaction.
Etiquette and Protocol for Global Businesses and Social Environments
Business and personal success are taken to a higher level when we know how to behave appropriately in any given situation. The right action can lead to a positive reaction. In this program we address greetings, introductions, entrances and exits, the difference between social and business protocol, along with the subtle nuances of body language. We address gender and cultural differences, electronic etiquette, gift giving and appropriate acknowledgments. te immediate and long-term improvement in sales and in customer satisfaction.
“Forks for Dorks” and “Protocol for Promotion”
During this program, participants will learn strategies and skills for personal or professional advancement and success.  Necessary business skills today require knowing the proper thing to do and say in all business situations whether one is entertaining a client, managing a meeting or simple introductions.  Acting inappropriately can lose a sale and/or respect.  Knowing how to manoeuver in situations, projects competency, worldliness and consideration for others.  It helps establish and maintain the relationships essential to business and personal success.

The program is covered in two segments. The one addresses protocol and business etiquette, usually through an interactive workshop with role-playing.  The other covers entertaining and dining skills and is best conducted over the course of a meal.

Personal Communication Styles: Why don't they do it my way?
(A pre-assessment questionnaire can be given in advance to maximize the program's impact.) Participants in this program will learn to identify their own communication style and those of others. Through comparison of primary DiSC® behavioral styles, participants will identify their individual communication style and its relevance in their work environment. At the conclusion of the program, participants will have a better understanding of how they themselves communicate and possess strategies to manage stress, conflict and negotiations.
Presentation Skills: Non-verbal and Verbal Delivery
During this program attendees will learn to make presentations with confidence and clarity. Among the topics covered to support this outcome are methods to organize content, sequence the flow of speaking points for maximum impact, utilize personal image and body language to adjust the presentation message, create and keep the connection with the audience, make spontaneous adjustments in delivery, prepare for pre-speech jitters and transform fear into confidence. Attendees will practice the effective use of body language and voice. We also video-tape participants and provide feedback for improvement.
Mastering the Skill of Networking: Captivating Conversations
Business alliances and development commonly occur in structured and unstructured networking situations. We are often required to cultivate a rapport with strangers and transform them into mutually beneficial relationships. To do so requires mastering the art of conversation. You'll learn to be interesting by being interested, to ask appropriate questions, to redirect a conversation toward a specific goal while simultaneously negotiating hors d'oeuvres, a drink and introductions.
Mentor and Protégé Relationships
  • Provide mentors and protégés with tools and skills to manage the relationship: communications, diplomacy, listening, hearing and understanding.
  • Create a safe environment for learning, growing, and failing
  • Increase time effectiveness by knowing where to go and whom to turn to for answers and resources
  • Discuss impact and benefits of mentor programs
  • Create an environment that fosters performance, motivates, and supports change
  • Align visual and non verbal communications to support goals
  • Align individual career goals with organizational needs
  • Provide powerful communication skills to more effectively manage relationships
  • Present clear guidelines of and checklists to measure commitment
  • Promote personal responsibility by presenting the impact of one's own image on career development, interpersonal relations, and professionalism.
One on One Business Coaching

One-on-one professional development coaching is available for those who wish to accelerate their business growth.  Together, we identify short and long‑term goals and then develop a plan to reach those goals.

Primary Objective:
To provide the necessary skills to develop self‑mastery in personal and professional development so all components of personal presentation (how one looks, moves and speaks) are operating in harmony.  Addressed in this process are Appearance (clothing selection and coordination, style, accessories and grooming), Etiquette, Protocol and Business Networking.

Secondary Objective:
To strengthen self-esteem, so you experience increased confidence, greater control and natural comfort in personal communications.  The intention is to eliminate distractions that can interfere with clear communications.

Train-the-Trainer
We train trainers/managers to teach employees the fundamentals of communicating with clarity and confidence for business success. Our train the trainer program allows your in house staff to utilize our proven system to lead their own ACommunication Skills for Business Development@ workshops in your company for maximum efficiency. Certify your trainers in the program=s content and skills. License your company and certified trainers to deliver the IRC program. Procure permission to utilize IRC materials and methods. The Train-the-Trainer process includes:
  • Four to six days (typically) of skills and content training on site for selected trainers as part of a certification process.
  • Company trainees train a pilot group supervised by an IRC trainer, who will provide feedback prior to certification.
  • Company trainees are then certified to deliver the "Communication Skills for Business Development" program to company employees.
The Train-the-Trainer Package Includes:
  • "Day in the Life Questionnaire" (completed by trainees and select target groups, and processed by IRC)
  • Pre program reading for trainees (IRC will provide books)
  • Content customization research
  • Fully developed PowerPoint presentation
  • Scripted leader's guide for trainers
  • Demonstration of training aids (props, exercises, training games)
  • Elastic modular format (will be adaptable for both long and short program delivery options)
  • Written workbook/reference tools for participants
  • Permission to use the workbooks
  • Coaching and critique of delivery from IRC trainer
  • Sliding scale licensing for participant workbooks
DiSC®
William MarstonOur trainers are certified as DiSC® trainers by Inscape and have extensive experience in the effective use of this sophisticated assessment tool. DiSC® is based on the work of psychologist William Moulton Marston. The DiSC® Personal Profile System is personality behavioral testing profiling using a 4 dimensional model of normal behavior in an assessment, inventory, survey format. Though you may not recognize the name, you are likely to be familiar with his contributions to our modern world. Marston was a lawyer and psychologist. He invented the first functional lie detector polygraph and was the author of numerous books as well as the creator of the Wonder Woman comics!
REGISTRATION
Fee Schedule

Basic Rate Scale *

 Senior Trainer

Associate Trainer

Full Day Program (5-7 hours)

     $ **

     $ **

Half-day Program (3-4 hours)    

     $ **

     $ **

Lunch and Learn Presentation (1 hour)

     $ **  

     $ **  

Hourly Coaching One-on-One 
(3-5 sessions minimum)

     $ **  

     $ **   

Printed Workbooks, DiSC8 Profiles and Videotapes may be purchased separately.
* Volume discount rates are available for series of sessions booked in advance.
** Call us to discuss your requirements.

Forms
On-line Forms will be available shortly. In the interim, please contact us.
Group Size
The Fee Schedule is based upon a Group Size of  ten to twenty-five participants.  We are happy to discuss other group sizes with you, if desired.